Kraft Heinz announced it will immediately stop launching new products with artificial colors in the United States and aims to remove synthetic dyes from existing items by the end of 2027. This move aligns with a broader industry trend and government initiatives to address chronic diseases, following similar actions by companies like W.K. Kellogg, Tyson Foods, and Sam's Club.
Kraft Heinz to stop launching new products with artificial colours
Business
AI Summary
TL;DR: Key points with love ❤️Kraft Heinz announced it will immediately stop launching new products with artificial colors in the United States and aims to remove synthetic dyes from existing items by the end of 2027. This move aligns with a broader industry trend and government initiatives to address chronic diseases, following similar actions by companies like W.K. Kellogg, Tyson Foods, and Sam's Club.
Trending- 1 A few months ago: Health Secretary Robert F. Kennedy Jr. outlined plans to remove synthetic food dyes.
- 2 Early June (current year): Walmart-owned Sam’s Club announced elimination of over 40 ingredients from private label brand by end of year.
- 3 Tuesday (current year): Kraft Heinz announced policy change.
- 4 Effective immediately: No new products with artificial colors.
- 5 End of 2027: Aim to eliminate synthetic dyes from existing items.
- Healthier food options for consumers
- Shift in food industry practices
- Potential impact on product appearance and taste
- Increased focus on natural ingredients
What: Kraft Heinz will stop launching new products with artificial colors in the U.S. and plans to eliminate them from existing products by end of 2027.
When: Effective immediately for new products; by end of 2027 for existing products; Health Secretary Robert F. Kennedy Jr. outlined plans a few months ago; Sam's Club announced similar plans in early June.
Where: United States.
Why: To align with consumer demand for healthier products, industry trends, and government initiatives to address chronic diseases.
How: By not using artificial colors in new products, reformulating existing products to remove or replace synthetic dyes with natural ones, and encouraging brand licensees to do the same.