Netflix hosted its third Tudum event, the first to stream live globally, at the Kia Forum in Inglewood, California. The extravagant affair, named after the service’s signature startup sound, focused on engaging fans, featuring sneak peeks, exclusive content, and over 100 guest appearances, including Lady Gaga. The event resulted in Netflix stock climbing to an all-time high and garnered over 695 million views globally, highlighting Netflix's strategic shift towards cultivating fan bases and its growing influence in the entertainment industry, with projections to potentially surpass YouTube in revenue.
Why fans were the most important guests at Netflix’s first live Tudum
Culture
AI Summary
TL;DR: Key points with love ❤️Netflix hosted its third Tudum event, the first to stream live globally, at the Kia Forum in Inglewood, California. The extravagant affair, named after the service’s signature startup sound, focused on engaging fans, featuring sneak peeks, exclusive content, and over 100 guest appearances, including Lady Gaga. The event resulted in Netflix stock climbing to an all-time high and garnered over 695 million views globally, highlighting Netflix's strategic shift towards cultivating fan bases and its growing influence in the entertainment industry, with projections to potentially surpass YouTube in revenue.
Trending- 1 2020: Netflix Canada's first scripted commission call for pitches
- 2 2022: Netflix rolled out an ad-supported tier
- 3 End of May 2025: Netflix hosted its third Tudum event, the first to stream live globally, at the Kia Forum
- 4 End of May 2025: ATX TV Festival took place in Austin, Texas
- 5 Following week (after Tudum): Canadian upfront presentations took place in Toronto
- 6 June 9, 2025: Article published
- 7 2025: Netflix is estimated to generate US$3-4 billion in global ad revenues
- 8 2025: Omdia estimates Netflix to reach US$46.2 billion in revenue
- Netflix stock climbed to an all-time high
- Tudum broadcast earned over 25.7 million views across platforms
- Trailers from the event reached over 300 million viewers within 15 minutes
- Tudum 2025 garnered over 695 million views across 184 countries
- Netflix is on track to generate between US$3- and $4-billion in global ad revenues this year
- Omdia estimates Netflix will reach US$46.2-billion in revenue in 2025, possibly surpassing YouTube
- Raises questions about how traditional networks, other platforms, and industry coverage need to evolve
- Fans have revolted over sudden and unpredictable cancellations of beloved series
- Valid criticisms of the company’s data-first approach, potentially blurring the line between fandom and micro-markets and reducing storytelling to metrics
What: Netflix hosted its first live global Tudum event, an extravagant fan-focused affair featuring sneak peeks, guest appearances, and interactive displays, leading to a surge in Netflix stock and views. The event signifies Netflix's strategic shift towards fan engagement and industry leadership.
When: End of May, 2025. The article was published on June 9, 2025.
Where: Kia Forum in Inglewood, California, USA. Related industry events were mentioned in Austin, Texas, New York, USA, and Toronto, Canada.
Why: To re-position Netflix as an industry leader in fan engagement, solidify brand identity, cultivate multiple fan bases, and generate ad revenues, moving beyond algorithmic content and competing with traditional fan conventions.
How: By hosting an extravagant live global event with over 9,500 attendees, featuring interactive displays, sneak peeks of upcoming content, exclusive content, date announcements, and over 100 guest appearances (e.g., Lady Gaga), and strategically overlapping with other industry events.