The article critiques the growing trend of 'guru girlies' on social media platforms like YouTube and TikTok, who promise young women a 'better life' through 'levelling up' advice on physical, spiritual, and financial self-improvement, often leading to self-delusion rather than genuine betterment.
Online ‘guru girlies’ promise a better life, but is it too good to be true?
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TL;DR: Key points with love ❤️The article critiques the growing trend of 'guru girlies' on social media platforms like YouTube and TikTok, who promise young women a 'better life' through 'levelling up' advice on physical, spiritual, and financial self-improvement, often leading to self-delusion rather than genuine betterment.
Trending- 1 About two years ago: Jaelyn posted an eight-hour 'sleep affirmation' video.
- 2 Last week: Liz accused her 'provider' husband, Landon Nickerson, of messaging another woman.
- Young women may experience self-delusion, continued dissatisfaction, and unhealthy parasocial relationships
- Potential for financial exploitation (costly self-care tasks)
- Perpetuation of problematic views on relationships and wealth
What: A critical examination of the 'guru girlies' phenomenon on social media, where influencers offer advice on 'levelling up' in physical appearance, spiritual practices (manifestation, divine feminine energy), and financial strategies (attracting wealthy men). The article questions the efficacy and potential harm of this content.
When: Published June 7, 2025; the trend has been booming for about two years. A specific incident involving Liz occurred last week.
Where: Online platforms (YouTube, TikTok, social media).
Why: To analyze and critique the promises and potential pitfalls of 'guru girlies' content, arguing that it often leads to self-delusion and dissatisfaction rather than genuine self-improvement, by exploiting young women's disappointments with modern life and fostering parasocial relationships.
How: Through examples of specific 'guru girlies' like Jaelyn, Leticia Padua (SheraSeven), and Thewizardliz (Liz), detailing their advice on attracting wealthy men, 'divine feminine energy,' and 'princess treatment.' The article also discusses the addictive nature of self-improvement content and the false intimacy fostered by these influencers.