Oasis is opening six merchandise stores across the UK and Ireland, starting in Manchester, two weeks before their first reunion gig in 16 years in Cardiff. These stores will sell various items, including limited-edition vinyl, and are part of the band's highly anticipated and profitable reunion tour, which has expanded to 41 global dates.
Buy here now: Oasis to open series of merch stores before reunion gigs
OasisBritpopPop and rockCultureManchesterEnglandUK
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TL;DR: Key points with love ❤️Oasis is opening six merchandise stores across the UK and Ireland, starting in Manchester, two weeks before their first reunion gig in 16 years in Cardiff. These stores will sell various items, including limited-edition vinyl, and are part of the band's highly anticipated and profitable reunion tour, which has expanded to 41 global dates.
Trending- 1 August 2009: Acrimonious bust-up before Rock en Seine festival in Paris, leading to a 16-year hiatus
- 2 Last August (2024): Tour announced, leading to a jump in sales of Oasis-inspired products
- 3 Last year (2024): Birmingham City University estimated £50m earnings for the brothers from initial 14 UK shows
- 4 Last 30 days: Google searches for 'Oasis fashion UK' surged 180%
- 5 This month (June 2025): Liam Gallagher dismissed fan doubts on X
- 6 Friday (June 20, 2025 or soon after): First merch store opens in Manchester
- 7 July 4: First reunion gig at Principality Stadium in Cardiff
- 8 November 23: World tour ends in Brazil
- Significant financial gain for Oasis members (estimated £40m to £400m)
- Creation of additional fan experiences beyond concerts
- Shift in music fandom towards merchandise and experiences
- Increased sales for independent brands selling Oasis-inspired products
- Potential for continued global touring and cultural significance
What: Oasis is opening a series of official merchandise stores across the UK and Ireland, selling items like bucket hats, baby grows, cutlery sets, shot glasses, jigsaw puzzles, tote bags, and limited-edition vinyl records. Fans can also recreate album covers on green screens.
When: The first store opens on Friday (June 20, 2025 or soon after), two weeks before the band's first gig on July 4. The stores will be open 'this summer'. The world tour will end on November 23.
Where: The first store is in Spinningfields, Manchester. Other locations include Cardiff, London, Edinburgh, Birmingham, and Dublin. The 41-date world tour spans Britain, Ireland, Canada, the US, Mexico, Japan, Australia, Argentina, and Brazil.
Why: The stores are being opened to capitalize on the immense demand and profitability of the Oasis reunion, to create additional 'experiences' for fans beyond just the concerts, and to generate significant revenue for the band members and associated businesses.
How: By setting up physical retail stores in key cities, selling a wide range of branded merchandise, and leveraging the band's global popularity and the hype around their reunion. Adidas is also cashing in with Oasis-branded products.