Justin Bieber teases what appears to be a surprise new album

Canadian pop star Justin Bieber has teased a new album, seemingly titled "Swag," by posting images of billboards with artwork and a tracklist on Instagram Thursday. This follows a Hollywood Reporter article suggesting his seventh album will drop Friday via Def Jam/Universal Music Group, his first in four years. Fans have been concerned about Bieber's health and personal life, including his marriage to Hailey Bieber and the birth of their son, Jack Blues Bieber.

1. 1 2009: Justin Bieber's string of hits began.
2. 2 2021: Released his most recent album, "Justice."
3. 3 2022: Sold rights to his music catalogue.
4. 4 2023: Cancelled a tour due to health concerns.
5. 5 Last year (2024): Parted ways with management team.
6. 6 Last August (2024): Announced birth of son, Jack Blues Bieber.
7. 7 March (2025): Wrote on Instagram about imposter syndrome.
8. 8 Recent days (July 2025): Fending off fan speculation about marriage problems.
9. 9 Thursday (July 10, 2025): Posted billboard images on Instagram.
10. 10 Friday (July 11, 2025): Album potentially dropping.

• Anticipation for a new album from Justin Bieber
• Potential shift in his career trajectory after recent personal and health issues