The BBC has introduced a paywall for parts of its website and app for users in the United States, aiming to generate revenue and unlock new growth opportunities. While some global breaking news and radio services will remain ad-supported and free, full access will require a subscription.
BBC launches paywall in US for website and app
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TL;DR: Key points with love ❤️The BBC has introduced a paywall for parts of its website and app for users in the United States, aiming to generate revenue and unlock new growth opportunities. While some global breaking news and radio services will remain ad-supported and free, full access will require a subscription.
Trending- 1 The BBC is expected to have a £492m budget deficit for the latest financial year.
- 2 The UK government is set to review the corporation's funding model.
- 3 The BBC announced it was to block most stations on the BBC Sounds app for audiences outside the UK (earlier).
- US audiences will now need to pay for full access to certain BBC content.
- Aims to generate new revenue streams for the BBC.
- More documentaries, podcasts, and newsletters will be added to the subscription offer.
- No changes for BBC's UK audiences.
What: The BBC has introduced a paywall for people looking at parts of its website and app from the United States.
When: Recently launched.
Where: United States (for paywall); UK (no change); globally (BBC.com reaches 139 million visitors).
Why: To raise money to help fund the BBC's services alongside UK licence fee revenue, and to unlock new opportunities for growth, given a reported £492m budget deficit.
How: A subscription system has been implemented, similar to other news publications, offering ad-free access to more content.