Aldi is trialling a grocery delivery service in Canberra, Australia, through a partnership with DoorDash, marking a significant shift for the German-owned supermarket known for its low prices. A comparison test revealed that while Aldi's basket price with DoorDash was cheaper than Coles and Woolworths via third-party apps, it lost its usual significant discount compared to their in-house delivery services or in-store shopping, due to added service and delivery fees. This move responds to the growing online grocery market.
Aldi is trialling grocery delivery in Australia. We put it to the test against Coles and Woolworths
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TL;DR: Key points with love ❤️Aldi is trialling a grocery delivery service in Canberra, Australia, through a partnership with DoorDash, marking a significant shift for the German-owned supermarket known for its low prices. A comparison test revealed that while Aldi's basket price with DoorDash was cheaper than Coles and Woolworths via third-party apps, it lost its usual significant discount compared to their in-house delivery services or in-store shopping, due to added service and delivery fees. This move responds to the growing online grocery market.
Trending- 1 Aldi previously tried a similar service with a third-party delivery provider in the UK, which did not last.
- 2 Last week: Aldi began trialling grocery delivery with DoorDash in Canberra.
- 3 Aldi acknowledged that some of its prices on the DoorDash platform may vary slightly from those in-store.
- Aldi's online prices are higher than in-store, reducing its competitive price advantage.
- Increased competition in the Australian online grocery market.
- Potential shift in Aldi's business model towards online convenience.
What: Aldi is trialling a grocery delivery service in Australia, partnering with DoorDash.
When: The trial began last week; the article was published on July 16, 2025.
Where: Canberra, Australia (trial location); potential expansion around the country. The comparison was done from Melbourne (reporter's local store).
Why: Aldi is responding to the growing trend of online food and grocery shopping, which now represents 10-12% of supermarket revenue, and aims to be more of a 'whole shop' destination.
How: Aldi is using a third-party delivery provider, DoorDash, for its trial. The total cost of an online Aldi order includes the item prices, a DoorDash markup, delivery fee, and service fee, all of which are set by the delivery platform.