A Quebec judge authorized a class action lawsuit against Tim Hortons for mistakenly sending emails to approximately 500,000 customers across Canada, informing them they had won a boat in the Roll Up to Win promotion. The lawsuit is limited to Quebec residents due to provincial consumer protection laws.
Judge authorizes Tim Hortons Roll Up to Win class action for Quebec customers
JusticeMontrealNational
AI Summary
TL;DR: Key points with love ❤️A Quebec judge authorized a class action lawsuit against Tim Hortons for mistakenly sending emails to approximately 500,000 customers across Canada, informing them they had won a boat in the Roll Up to Win promotion. The lawsuit is limited to Quebec residents due to provincial consumer protection laws.
- 1 April 2024: Tim Hortons sent erroneous emails to customers.
- 2 Last week (before June 29, 2025): Superior Court Justice Donald Bisson ruled to authorize the class action.
- 3 June 29, 2025: Report published.
- Class action lawsuit authorized
- Potential awarding of boats/trailers and damages to Quebec customers
- Tim Hortons apologizing for the error
What: Authorization of a class action lawsuit against Tim Hortons regarding erroneous Roll Up to Win emails.
When: April 2024 (emails sent), last week (judge's ruling), June 29, 2025 (report published).
Where: Quebec, Montreal, Canada.
Why: Tim Hortons sent emails in error stating customers won a boat, leading to claims for the prize and damages based on Quebec's consumer protection laws.
How: A judge ruled to allow the class action lawsuit to proceed, but limited its scope to Quebec residents.