Justin Bieber has begun teasing his long-awaited seventh studio album, apparently titled 'Swag,' through a series of billboards in Reykjavik, Iceland, and Los Angeles, as well as social media posts revealing a potential tracklist. The album is expected to arrive on streaming services on Friday. This follows his 2023 sale of music rights to Hipgnosis and the birth of his first child in August 2024.
Justin Bieber teases his long-awaited seventh album, apparently called ‘Swag’
WorldCulture
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TL;DR: Key points with love ❤️Justin Bieber has begun teasing his long-awaited seventh studio album, apparently titled 'Swag,' through a series of billboards in Reykjavik, Iceland, and Los Angeles, as well as social media posts revealing a potential tracklist. The album is expected to arrive on streaming services on Friday. This follows his 2023 sale of music rights to Hipgnosis and the birth of his first child in August 2024.
Trending- 1 2023: Justin Bieber sells music rights to Hipgnosis
- 2 August 2024: Justin and Hailey Bieber announce birth of first child
- 3 July 10, 2025: Justin Bieber begins teasing 'Swag' album
- 4 July 11, 2025: Album expected to arrive on streaming services
- Anticipation for Justin Bieber's new album release
- Potential impact on music charts and streaming services
What: Justin Bieber is teasing his long-awaited seventh studio album, apparently titled 'Swag,' with billboards and social media posts.
When: The teasing began on Thursday (July 10, 2025). The album is expected to drop on streaming services on Friday (July 11, 2025). Bieber sold his music rights in 2023, and his first child was born in August 2024.
Where: Reykjavik, Iceland; Los Angeles, United States.
Why: To promote and announce the upcoming release of his new album.
How: By displaying billboards in various cities and sharing images on his official Instagram account, including a potential tracklist.