The release of James Gunn's new 'Superman' movie, featuring the CGI-created dog Krypto (a Schnauzer and terrier mutt mix), has led to a significant surge in online searches for pet adoption in the US. Google searches for 'adopt a dog near me' increased by 513% after the film's release. Animal welfare organizations and the Woofz app are highlighting the commitment required for pet ownership, despite the positive trend in adoption interest.
Puppy power: canine in new Superman movie spurs pet adoption interest
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TL;DR: Key points with love ❤️The release of James Gunn's new 'Superman' movie, featuring the CGI-created dog Krypto (a Schnauzer and terrier mutt mix), has led to a significant surge in online searches for pet adoption in the US. Google searches for 'adopt a dog near me' increased by 513% after the film's release. Animal welfare organizations and the Woofz app are highlighting the commitment required for pet ownership, despite the positive trend in adoption interest.
Trending- 1 2024: Nearly 6 million dogs and cats placed into shelters and rescue centers nationwide in the US
- 2 First 10 days of July: More than 450 pets adopted across the US due to Warner Bros. and Best Friends Animal Society collaboration
- 3 Weekend of July 11: James Gunn's 'Superman' released in US theaters
- 4 After July 11: Google searches for 'adopt a dog near me' increased by 513%; 'rescue dog adoption near me' jumped by 163%; 'adopt a puppy' jumped by 31%; 'adopt a schnauzer' rose by 299%
- Increased interest in pet adoption across the US
- Facilitation of actual pet adoptions through studio partnerships
- A reminder from experts about the long-term commitment required for pet ownership
What: A significant surge in online searches for pet adoption, particularly for dogs, following the release of the new 'Superman' movie featuring the character Krypto.
When: Weekend of July 11 (movie release); first 10 days of July (Warner Bros. collaboration); 2024 (nearly 6 million dogs and cats placed into shelters); published July 17, 2025.
Where: US theaters; nationwide US shelters and rescue centers.
Why: The character Krypto, Superman's dog in the new movie, despite being portrayed as 'not the best-mannered,' proved to be a capable sidekick and generated significant public interest, leading to increased searches for dog adoption. James Gunn based Krypto's likeness and behavior on his own rescue dog, Ozu.
How: The movie's release and Krypto's scene-stealing portrayal led to increased Google searches for adoption terms; Warner Bros. collaborated with Best Friends Animal Society to cover animal adoption fees, facilitating actual adoptions.