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Trump Organization launches mobile service, touting a $499 phone

(6 months ago)
CBC
Trump MobileTrump Organization mobile serviceTrump phone service announcementNew YorkUnited StatesTrump OrganizationDonald TrumpDonald Trump Jr.Eric TrumpBusinessTrademarksSmartphones

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The Trump Organization has launched a new mobile service called Trump Mobile in the United States, along with a $499 US smartphone, by licensing its name. Announced at Trump Tower in Manhattan, the service will operate using the networks of major U.S. wireless carriers and aims to offer telemedicine, roadside assistance, and unlimited international texting. While promoted as 'designed and built in the United States,' the initial phones may not be domestically produced. This venture is the latest in a series of Trump-branded business initiatives, raising questions about potential conflicts of interest.

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  1. 1 April (2025): T1 Mobile LLC registered in Florida.
  2. 2 Friday, June 13, 2025: Donald Trump's financial disclosure released.
  3. 3 Monday, June 16, 2025: Trump Organization announced the launch of Trump Mobile service and smartphone.
  4. 4 August (2025): Possible first delivery of phones.
  5. 5 September (2025): New Trump-branded smartphone expected to be available.
  • Potential for increased income for the Trump family
  • Raises questions about potential conflicts of interest for Donald Trump
  • Challenges for the MVNO in a competitive market
What: The Trump Organization launched a new mobile service, Trump Mobile, and a $499 smartphone, by licensing its name.
When: The launch was announced on Monday, June 16, 2025. The smartphone is expected to be available from September, with potential first deliveries in August.
Where: Trump Tower, Manhattan, New York, United States. T1 Mobile LLC, the operating company, was registered in Florida.
Why: To capitalize on Donald Trump's name and expand the Trump family's business ventures, generating income and leveraging his public profile.
How: The Trump Organization licensed the 'Trump' name to T1 Mobile LLC, which will operate as a mobile virtual network operator (MVNO) utilizing the networks of existing major U.S. wireless carriers.

The Trump Organization has launched a new mobile service called Trump Mobile in the United States, along with a $499 US smartphone, by licensing its name. Announced at Trump Tower in Manhattan, the service will operate using the networks of major U.S. wireless carriers and aims to offer telemedicine, roadside assistance, and unlimited international texting. While promoted as 'designed and built in the United States,' the initial phones may not be domestically produced. This venture is the latest in a series of Trump-branded business initiatives, raising questions about potential conflicts of interest.