Gary Hetherington, former Leeds Rhinos CEO, is leading a rescue plan for the struggling London Broncos rugby league club, aiming to transform them into a Super League winning team with Australian investment and management consultants. Despite the club's current financial woes and poor performance, the vision includes a strong Australian flavor, community connection, and a potential name change to attract new fans and sponsors.
A London club winning Super League? That’s the vision for the new Broncos
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TL;DR: Key points with love ❤️Gary Hetherington, former Leeds Rhinos CEO, is leading a rescue plan for the struggling London Broncos rugby league club, aiming to transform them into a Super League winning team with Australian investment and management consultants. Despite the club's current financial woes and poor performance, the vision includes a strong Australian flavor, community connection, and a potential name change to attract new fans and sponsors.
Trending- 1 45-year history: London Broncos averaged 5,000 crowds only once
- 2 20 years ago: Last time Broncos finished in top half of Super League
- 3 Last year: Leeds Rhinos operated on £5.5m wage bill
- 4 Last few months: Gary Hetherington kept the club going
- 5 Last week: Gary Hetherington invited people to Australian High Commission to hear plans
- 6 Present: London Broncos are penniless and on their way to the third tier
- 7 Future: Aim to be in Super League next season; potential expansion of Super League to 14 clubs
- Potential transformation of London Broncos
- Possible return to Super League
- Increased investment in the club
- Potential name/brand change
- Aims to attract new fans and sponsors
- Could serve as an ambassador for rugby league in the south
What: Gary Hetherington, former Leeds Rhinos CEO, is leading a rescue plan for the struggling London Broncos rugby league club, aiming to transform them into a Super League winning team with Australian investment and management consultants.
When: Last week, Gary Hetherington invited politicians, coaches, fans, and players to hear his plans. The article was published on May 28, 2025.
Where: London, UK, specifically at the Australian High Commission. Future plans involve playing at Cherry Red Records Stadium.
Why: The London Broncos are penniless and on their way to the third tier of rugby league. Hetherington aims to revive the club, make it financially viable, and achieve Super League success, believing London has untapped potential for the sport.
How: Hetherington plans to secure investment from a new shareholder group (including Australian sports market players), attract major sponsors, increase fan engagement, and potentially change the club's name and brand. Freshwater Strategy, Australian management consultants, are driving the transformation. The plan also involves a strong Australian flavor in the fanbase and potentially a link with an Australian club.