WhatsApp announced it will begin showing advertisements in its "Updates" tab, which is used by 1.5 billion people daily, as parent company Meta Platforms seeks new revenue streams. Personal chats, calls, and statuses will remain ad-free and end-to-end encrypted, with ads targeted based on user data like age, location, and channel interaction.
WhatsApp to start showing ads to users in some parts of the messaging app
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TL;DR: Key points with love ❤️WhatsApp announced it will begin showing advertisements in its "Updates" tab, which is used by 1.5 billion people daily, as parent company Meta Platforms seeks new revenue streams. Personal chats, calls, and statuses will remain ad-free and end-to-end encrypted, with ads targeted based on user data like age, location, and channel interaction.
Trending- 1 2009: WhatsApp created.
- 2 2014: Facebook purchased WhatsApp.
- 3 Monday: WhatsApp announced ads in Updates tab and other monetization features.
- Users will see ads in the Updates tab.
- New revenue streams for Meta Platforms.
- Channels can charge subscription fees.
- Businesses can pay to promote channels.
What: WhatsApp will start displaying advertisements within its "Updates" tab, a significant shift in its monetization strategy by parent company Meta Platforms.
When: Monday (announcement), 2009 (WhatsApp created), 2014 (Facebook purchased WhatsApp).
Where: London (source location, but applies globally to WhatsApp users).
Why: Meta Platforms is seeking to cultivate a new revenue stream by monetizing WhatsApp's large user base.
How: Ads will be shown in the "Updates" tab, targeted based on user age, location, language, channels followed, and ad interaction. WhatsApp also unveiled subscription fees for channels and paid promotion for business channels.