Canadian women entrepreneurs are strategically adapting their businesses in response to evolving global trade conditions and tariffs, particularly from the U.S. Companies like The 7 Virtues (perfume), Three Ships (skincare), and Drby Pet Co. (pet grooming) are adjusting production, marketing, and expansion plans, often by emphasizing their 'made in Canada' appeal and focusing on domestic markets to navigate rising costs and uncertainty.
How Canadian women entrepreneurs are flipping the script on global trade
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TL;DR: Key points with love ❤️Canadian women entrepreneurs are strategically adapting their businesses in response to evolving global trade conditions and tariffs, particularly from the U.S. Companies like The 7 Virtues (perfume), Three Ships (skincare), and Drby Pet Co. (pet grooming) are adjusting production, marketing, and expansion plans, often by emphasizing their 'made in Canada' appeal and focusing on domestic markets to navigate rising costs and uncertainty.
Trending- 1 2020: Three Ships launched.
- 2 Earlier this year: Barb Stegemann attended a party in the U.S.
- 3 January: Three Ships sent stock to Chicago warehouse; Drby Pet Co. opened Amazon.com store.
- 4 February and March: Other companies moved stock.
- 5 March: Drby Pet Co. paused online store and slowed outreach.
- 6 End of April: Three Ships reversed price increase in Canada.
- 7 July 1: The 7 Virtues launching Oh Canada.
- 8 July 4: The 7 Virtues launching Eau America.
- 9 Fall (this year): The 7 Virtues plans to expand to 1,700 Sephora stores.
- 10 2025: Drby Pet Co. previously planned a big U.S. push.
- 11 2025-06-11: Article published.
- Companies are shifting focus to domestic markets
- Emphasizing 'made in Canada' branding
- Adjusting pricing strategies
- Demonstrates resilience and creativity in navigating trade challenges
What: Canadian women entrepreneurs are adapting their global trade strategies due to changing tariffs (especially from the U.S.) and globalization shifts. They are adjusting production, marketing, and expansion plans, often by emphasizing their Canadian identity and focusing on domestic markets.
When: Earlier this year (Stegemann's party), July 1 (Oh Canada launch), July 4 (Eau America launch), January (Three Ships stock move, Drby Pet Co. Amazon.com store), February and March (other companies moving stock), end of April (Three Ships price increase reversal), 2020 (Three Ships launched), 2025 (Drby Pet Co. U.S. push planned), 2025-06-11 (article published).
Where: Canada (Halifax, Toronto, Vancouver, B.C., Alberta, Ontario), U.S. (Chicago warehouse), South Korea (some products manufactured), worldwide (Sephora stores).
Why: To mitigate the impact of rising production costs due to tariffs, navigate uncertainty in global trade, maintain customer loyalty, and capitalize on Canadian consumer support for local brands.
How: By stockpiling inventory (Three Ships), reversing price increases in Canada, reallocating marketing budgets from the U.S. to Canada, pausing U.S. expansion plans, investing in website SEO, and attending more in-person events.