A new Pinterest trends report indicates a significant surge in popularity for the 'Martha Stewart aesthetic,' particularly among Generation Z, with searches up nearly 3,000 percent. This trend reflects Gen Z's desire to reconnect with the world, embrace garden-to-table cooking, flower gardens, and fresh summer recipes, moving away from digital screens and towards a simpler, more rustic lifestyle. It signifies a broader cultural shift towards nostalgia and physical experiences.
A good thing — apparently, it's going to be a Martha Stewart summer
StewartMartha stewart chicken coopLifestyleEntertainingDinner partiesRecipes
AI Summary
TL;DR: Key points with love ❤️A new Pinterest trends report indicates a significant surge in popularity for the 'Martha Stewart aesthetic,' particularly among Generation Z, with searches up nearly 3,000 percent. This trend reflects Gen Z's desire to reconnect with the world, embrace garden-to-table cooking, flower gardens, and fresh summer recipes, moving away from digital screens and towards a simpler, more rustic lifestyle. It signifies a broader cultural shift towards nostalgia and physical experiences.
Trending- 1 1980s: Martha Stewart published her first cookbook, 'Entertaining,' beginning her empire.
- 2 June 4, 2025: Pinterest trends report published, highlighting the surge in 'Martha Stewart aesthetic' searches.
- 3 Summer 2025: Expected 'Martha Stewart summer' as the aesthetic takes center stage.
- Increased interest in gardening, cooking, and traditional crafts.
- Potential shift in lifestyle choices for Gen Z.
- Martha Stewart's continued influence as a lifestyle icon.
What: The 'Martha Stewart aesthetic' is experiencing a significant surge in popularity, particularly among Generation Z, as indicated by a Pinterest trends report showing a nearly 3,000% increase in related searches. This trend involves embracing garden-to-table cooking, flower gardens, fresh summer recipes, and a rustic farmhouse-inspired lifestyle.
When: This season (summer 2025). The Pinterest report was published on June 4, 2025.
Where: Globally, influenced by Martha Stewart's Bedford farm.
Why: Generation Z is seeking to reconnect with the world, experience digital detoxes, and combat digital fatigue, stress, and anxiety from constant online notifications. There is also a general nostalgia for simpler times and physical devices/media.
How: The trend is driven by increased searches on Pinterest and similar imagery on TikTok, focusing on specific elements like rattan placemats, good china sets, blue hydrangeas, homesteading, and raising chickens.