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Trump is strongarming companies elsewhere into cutting DEI. Those that cave in now will regret it later

(2 weeks ago)
Miriam González Durántez
DEI policiesWorldUnited StatesDonald Trump

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The Trump administration is reportedly pressuring companies, including those in the UK and Europe, to cut Diversity, Equity, and Inclusion (DEI) policies. This politically orchestrated anti-diversity movement, led by Stephen Miller, aims to tackle 'anti-white racism' and is supported by wealthy 'tech bros' and Maga financiers. Critics argue this contravenes EU and British law and is a moral failure, urging European governments to provide clear guidance to companies.

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  1. 1 2021: Anti-diversity wave crystallized with Senator Josh Hawley's speech.
  2. 2 Last year (2024): Stephen Miller promised to tackle 'anti-white racism' if Trump won a second term.
  3. 3 Recently: American Institute for Boys and Men received a $20m grant from Melinda French Gates.
  4. 4 Ongoing: Trump administration strong-arms companies into cutting DEI.
  • Companies backtracking on diversity commitments
  • Threats to women's networking events and healthcare research
  • Potential contravention of EU and British equality laws
  • Risk of future backlash against companies that cave in
  • Fueling of anti-diversity narrative by well-meaning movements
What: The Trump administration is strong-arming companies, including those in the UK and Europe, into cutting DEI (Diversity, Equity, and Inclusion) policies.
When: Crystallized in 2021; Miller's promise last year; ongoing actions by companies; article published June 5, 2025.
Where: United States (White House headquarters), UK, Europe, EU.
Why: The movement is politically orchestrated, driven by figures like Stephen Miller who promised to tackle 'anti-white racism' if Trump won a second term. It's framed as a backlash to 'excesses of wokeness' and a push for 'meritocracy,' sometimes fueled by a narrative of white working-class boys being 'in crisis.'
How: Through government contracts, McCarthy-like letters, and general pressure, leading companies to eliminate DEI references, renege on targets, stop data-gathering, and dismantle training programs. The movement has significant financial backing and allies.

The Trump administration is reportedly pressuring companies, including those in the UK and Europe, to cut Diversity, Equity, and Inclusion (DEI) policies. This politically orchestrated anti-diversity movement, led by Stephen Miller, aims to tackle 'anti-white racism' and is supported by wealthy 'tech bros' and Maga financiers. Critics argue this contravenes EU and British law and is a moral failure, urging European governments to provide clear guidance to companies.