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Hamilton byelection win is vindication of Scottish Labour’s doorstep strategy

(2 weeks ago)
Severin Carrell
Scottish politicsPoliticsScotlandUKLabourScottish National party (SNP)

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Scottish Labour secured a surprising victory in the Hamilton, Larkhall and Stonehouse by-election, seen as a vindication of their "ground war" doorstep campaigning strategy over the "air war" of social media and advertising. This win sends a significant signal to Scotland's political parties ahead of next May's Holyrood elections, highlighting the effectiveness of direct voter engagement.

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  1. 1 April (past): The Hamilton, Larkhall and Stonehouse by-election contest began.
  2. 2 May (past): Reform secured a by-election victory in Runcorn.
  3. 3 Last week (recent): The final phase of the campaign saw Labour strategists confident in their ground operation.
  4. 4 Monday (recent): A Scottish Labour councillor defected to Reform.
  5. 5 Recent: Scottish Labour won the Hamilton by-election.
  6. 6 Next May (future): The Holyrood elections are scheduled.
  • Vindication of Scottish Labour's campaign strategy
  • Sends a significant signal to Scotland's political parties ahead of the Holyrood elections
  • Highlights the SNP's need to improve its campaign machinery and strategies
  • Demonstrates the effectiveness of direct voter engagement ('ground war') over broader media campaigns ('air war')
What: Scottish Labour won the Hamilton, Larkhall and Stonehouse by-election, which is seen as a vindication of their 'ground war' doorstep campaigning strategy.
When: The by-election results were announced recently; the contest began in April; the Runcorn by-election victory for Reform occurred in May; the next Holyrood elections are scheduled for next May.
Where: Hamilton, Larkhall and Stonehouse constituency, Scotland, UK. Runcorn, England.
Why: Scottish Labour's effective 'ground war' strategy, involving extensive door-to-door canvassing and targeted social media advertising, proved more successful than the 'air war' tactics of their opponents, despite low national polling numbers.
How: Through relentless doorstep engagement, leaflet delivery, face-to-face interactions with voters, and forensic use of social media advertising to target specific demographics.

Scottish Labour secured a surprising victory in the Hamilton, Larkhall and Stonehouse by-election, seen as a vindication of their "ground war" doorstep campaigning strategy over the "air war" of social media and advertising. This win sends a significant signal to Scotland's political parties ahead of next May's Holyrood elections, highlighting the effectiveness of direct voter engagement.